Indianapolis Motor Speedway and – a customer-direct tire, wheel and car accessory distributor – announced Wednesday an entitlement sponsorship of the Battle on the Bricks IMSA sports car event in September 2023.

“The opportunity to join as official partners in bringing IMSA sports car racing back to IMS amplifies how important tire performance is to our DNA”, said Matt Edmonds, executive vice president of that is based in South Bend, Indiana. “Tire performance always plays a critical role for every driver, on the track or the street, and IMSA at IMS provides an exceptional showcase right in our home state of Indiana.”

The Battle on the Bricks features the return of the IMSA WeatherTech SportsCar Championship to IMS from Sept. 15-17, 2023, with a full weekend of IMSA-sanctioned series racing on the 14-turn, 2.439-mile IMS road course. The two-hour, 40-minute main event will take place Sunday, Sept. 17, with live NBC network coverage.

“We welcome as a partner of this exciting weekend of IMSA sports car racing at the Indianapolis Motor Speedway,” IMS President J. Douglas Boles said. “We know many sports car fans also are enthusiasts who enjoy working on their own cars, and provides 24/7 access to shop for the highest-quality tires, wheels and car accessories with a focus on the best prices and customer service, which is an ideal match.”

In addition to the WeatherTech Championship race, the IMSA Michelin Pilot Challenge will headline the action Saturday, Sept. 16 with a four-hour, bumper-to-bumper traffic jam of production-based race cars.

With 18 different manufacturers competing in IMSA, the Battle on the Bricks weekend will be a three-day festival showcasing the pinnacle of sports car racing.

Fans who signed up for event updates about the Battle on the Bricks will receive a ticket presale link via email. Ticket sales will open to the general public Tuesday, Dec. 20. Visit to sign up for event updates and purchase tickets once available.

In another exciting addition to the sports car weekend, fans can camp in the IMS infield, access not available during any other race weekend. Powered and primitive spaces will be available to purchase throughout the infield for public camping.

IMSA also will return to IMS in 2024 and 2025 for longer endurance races. Fans who purchase race tickets or infield camping in 2023 will have first access to secure those spots for the 2024 IMSA endurance race.


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