NASCAR officials announced today that Amazon’s Prime Video, as part of the sport’s new television rights agreement for 2025, will kick off their race broadcasts with the Coca-Cola 600 over Memorial Day weekend.
The news comes after NASCAR announced its landmark television rights deal last year, with FOX Sports, NBC, Warner Bros. Discovery and Prime Video splitting programming across the 38-race season schedule. Earlier this month, one of the sport’s most influential personalities, Dale Earnhardt Jr., announced that he would be joining Prime Video to call the races. NASCAR’s 15-time Most Popular Driver retired from full-time racing in 2017 after 19 seasons behind the wheel and has since served as a motorsports analyst for NBC Sports.
“We’re thrilled to partner with Prime Video as they usher in a new era of sports content,” said Marcus Smith, President and CEO of Charlotte Motor Speedway’s parent company, Speedway Motorsports. “Having Dale Jr. in the booth to provide his veteran perspective will open the doors to a new streaming audience while providing avid race fans with tremendous insight and viewpoints that only he could.”
Next year’s Coca-Cola 600 will cap a three-day weekend of NASCAR action at America’s Home for Racing, including:
- Friday, May 23, 2025: North Carolina Education Lottery 200 (NASCAR CRAFTSMAN Truck Series)
- Saturday, May 24, 2025: BetMGM 300 (NASCAR Xfinity Series)
- Sunday, May 25, 2025: Coca-Cola 600 (NASCAR Cup Series)
Full competition and broadcast schedules for the weekend will be announced at a later date.
“Each year the Coca-Cola 600 is a signature date on the calendar for every motorsports fan,” said Charlotte Motor Speedway Executive Vice President and General Manager Greg Walter. “We are honored that Prime Video has chosen the Coca-Cola 600 as their launch into NASCAR broadcasting and look forward to saluting our U.S. Armed Forces alongside Dale Jr. and the new broadcast team in 2025.”
