Jim Dunn Racing will introduce another major partner, Oberto Brands, to its team for the NHRA Northwest Nationals in Seattle.
Known for its popular all-natural beef jerky, Oberto, will engage the motorsports audience through association with the 300-mph nitro Funny Car team owned by the drag racing hall of famer.
The race in Seattle completes the third leg of NHRA’s Western Swing, during which Jim Dunn Racing has introduced other major brands in the consumer segment such as ALO Drink to gain exposure on-site at the races, through televised broadcasts, and interactive social media campaigns.
“We pride ourselves on bringing new sponsors to the sport of NHRA drag racing,” said Jim Dunn Racing team manager Jon Dunn. “Oberto is a company with great leadership and products that match up well to fans of our team, and we look forward to a long relationship.”
“Oberto is thrilled to partner with Jim Dunn Racing and look forward to seeing the Oberto logo on he Nitro Funny Car this weekend,” said Tom Hernquist, CEO of Oberto. “Fans in the northwest are passionate about drag racing and Oberto, so it is a great combination.”
