Michael Jordan made a big splash by teaming up with Denny Hamlin to buy a NASCAR Cup Series team that will feature Bubba Wallace as the driver. While the team has yet to announce a name, number and manufacturer, some of those details may be starting to come into focus.
A company called 2311 Racing LLC in North Carolina, c/o Jump DC, recently filed trademark applications for the number 23 and the name 23XI Racing. On the application, the address listed traces back to a company called The Sacks Group, which lists Jordan as a client.
This is standard practice for teams when entering NASCAR meaning, it is very likely that the team name will be 23XI Racing and Wallace will drive a car with Jordan’s famous No. 23 on it next season.
As for the manufacturer, the likely partner is Toyota. Hamlin currently drives for Joe Gibbs Racing in a Toyota and Jordan also mentioned in the Observer interview that he was working with Gibbs on a deal.
“We’re still working through things but I think they’ll wind up being in Toyota,” Gibbs told said in the second week of October. “I think in this case with Michael Jordan and Denny it’s going to be a situation where you can help somebody get started.”
