MANSCAPED®, the global men’s grooming company, is going full throttle with NASCAR driver Josh Bilicki in a brand-new partnership supporting the Testicular Cancer Society (TCS) and their efforts to raise awareness around the ball-busting disease. Amidst the high-stakes action at the Food City 500 at the historic Bristol Motor Speedway, fans and competitors alike will witness NASCAR Cup Series team Garage 66 with a bold new look as Bilicki’s Ford Mustang Dark Horse becomes a purple blur, tearing through 500 laps in the signature hue of testicular cancer awareness.
To celebrate five years of fighting cancer together, MANSCAPED and TCS will use this thrilling, world-class racing event to honor testicular cancer survivors everywhere and show just how important – and easy – early detection can be. This exciting initiative builds on Monday’s announcement of MANSCAPED’s special-edition TCS products, combining standout marketing with impactful product launches to drive awareness throughout April, Testicular Cancer Awareness Month.
In addition to eye-catching co-branded product launches and this dynamic new partnership, MANSCAPED is donating $50,000 to TCS to further the non-profit organization’s mission to generate awareness, fight the disease, and save lives around the world.
“Our partnership with TCS has always been fueled by one goal: to save balls by raising awareness for testicular cancer and the life-saving power of early detection,” said Lucas Coyle, Associate Director, Brand Marketing at MANSCAPED. “This year, we’re bringing that message to the fast lane with an exciting activation that shows just how quickly and easily men can take action for their health. Partnering with Josh and the Garage 66 team at such a legendary venue is a huge moment – we can’t wait to watch him tear up the track, while bringing this cause into the spotlight where it belongs.”
Bilicki will strap into the cockpit of the No. 66 MANSCAPED X TCS Ford with more than 220 race starts in the top three divisions of NASCAR. He has competed at Bristol Motor Speedway in six of the last seven seasons.
“Garage 66 and I are thankful for the opportunity to partner with MANSCAPED and raise awareness for the Testicular Cancer Society,” says Bilicki. “I feel like testicular cancer is often overlooked, so bringing this partnership to light at one of our most iconic venues, Bristol Motor Speedway, is an incredible opportunity for us and we’re excited for the race weekend.”
Keep an eye out for Bilicki in the MANSCAPED X TCS car as he takes on the competition at Bristol Motor Speedway. The Food City 500 is scheduled to take place on Sunday, April 13th, at 3:00 p.m. ET, airing live on FOX Sports 1.
