Nationwide Insurance has extended its exclusive negotiating window with NASCAR, giving the company through the end of the summer to determine whether it wishes to renew its title sponsorship of NASCAR’s second-tier series, according to a report in the Sports Business Journal.
The original agreement gave Nationwide until the end of June to negotiate exclusively with NASCAR but the company requested more time so it could take into consideration what TV network would be broadcasting the series’ races.
Sources told the Observer on Tuesday that Fox Sports, perhaps in conjunction with its new Fox Sports 1 brand which debuts later this summer, may be making a play for the series’ TV rights.
The series is currently broadcast by ESPN/ABC. (Charlotte Observer)
