Mars announced that it has signed new multi-year deals with Joe Gibbs Racing and NASCAR, further anchoring its presence in the sport.
The new agreement with JGR will extend the winning partnership that has brought the #18 M&M’S Toyota to victory lane 20 times since 2008 and continue with the popular M&M’S brand as the primary paint scheme in the NASCAR Sprint Cup Series.
The renewed contract with the sanctioning body will designate Mars as the Official Chocolate of NASCAR. Mars will continue to leverage its Official status to ensure its various chocolate brands remain a race day staple for millions of racing fans.
