Penske Racing announced that AutoZone will join the organization as an associate sponsor for the 2014 NASCAR Sprint Cup Series season. AutoZone and Penske Racing will embark on an extensive business-to-business relationship as the companys logo will be prominently featured on the C-post of the #22 Shell-Pennzoil Ford Fusion driven by 2013 Chase driver Joey Logano beginning next season.
AutoZone will also work with other Penske Racing partners to increase its presence in the racing community. In addition, the Memphis, Tenn.-based company will launch a marketing campaign focused around Penske Racing and Logano. AutoZone is the nation’s leading retailer and a leading distributor of automotive replacement parts and accessories with more than 5,000 stores in the US, Puerto Rico, and Mexico.
AutoZone has an extensive history in motorsports, including various sponsorships in NASCAR, powerboat racing and regional racing series around the country. This marks the automotive companys first sponsor relationship in the NASCAR Sprint Cup Series.
