The Avenue Sports Fund today announced it has acquired a significant minority stake in Trackhouse Entertainment Group, the parent company to Trackhouse Racing, which fields teams in the NASCAR Cup Series, the most popular racing series in North America, and in the FIM MotoGP World Championship, the premier motorcycle racing series in the world.
Trackhouse Racing, founded by Justin Marks, a former NASCAR and sports car racer, debuted in 2021 and has won seven Cup Series races with drivers Daniel Suárez, Ross Chastain and Shane van Gisbergen. In 2022 Chastain finished second in the standings and Suárez became the first Mexican driver to win a Cup race. Last year, Van Gisbergen, a New Zealander, became one of six drivers in the sport’s 76-year history to win in a debut race. The team’s sponsorship roster includes some of the most recognizable names in corporate America.
Separately, on the MotoGP grid, Trackhouse debuted in 2024 as the first American team in the sport since 2007. One of the team’s riders, Miguel Oliveira, earned a second-place finish in the German Grand Prix Sprint race on July 7.
“We are excited to partner with Justin Marks and his organization as they continue to compete aggressively in the NASCAR Cup Series and MotoGP series and potentially in new motorsports in the future,” said Marc Lasry, Avenue Capital’s Chairman, CEO and Co-Founder. “NASCAR has long held its position as the most popular racing series in North America, and MotoGP is now one of the most popular motorsports in the world with millions of cumulative race attendees and a substantial digital audience – all compelling attributes for an investment by Avenue Sports.”
Marks said the partnership with Avenue will make Trackhouse Racing more competitive in the marketplace and on the track. “From the day of Trackhouse’s inception it has been a central goal to build a valuable, diverse, and global motorsports platform. Partnering with Avenue is a monumental step forward in continuing to develop and execute that vision. With Trackhouse in the Avenue portfolio, the company will be able to draw on the experience and expertise of a leading global sports fund to scale into one of the most powerful motorsports companies in the world with best-in-class on-track competitiveness, partner services, and racing event experiential assets.”
