Bass Pro Shops will continue its partnership with Richard Childress Racing in 2014, serving as a primary sponsor on Ty Dillon’s #3 Chevrolet Camaro in the NASCAR Nationwide Series. Bass Pro Shops/Tracker Boats will be a primary sponsor for 11 races on the #3 Camaro during Dillon’s first full season in the series, beginning with the DRIVE4COPD 300 season opener at Daytona International Speedway.
The No. 1 outdoor retailer leader will join Yuengling Light Lager for the 2014 season. The RCR/Bass Pro Shops partnership began in 1998 as an associate sponsor of RCR’s #3 GM Goodwrench Chevy Monte Carlo with NASCAR Hall of Fame driver Dale Earnhardt. The relationship continued with Kevin Harvick in the #29 Chevrolet and in 2004 Kerry Earnhardt, Dale’s eldest son, drove RCR’s #33 Bass Pro Shops Chevy Monte Carlo in six NASCAR Sprint Cup Series races.
Austin Dillon carried on the tradition in 2010 earning two victories and the Camping World Truck Series Rookie of the Year honors, before capturing the championship in just his second season in the series. Bass Pro Shops/Tracker Boats was also a sponsor for Ty Dillon’s ARCA Series presented by Menards Championship season in 2011.
