Wrigley is pulling its new “Alert Energy Caffeine Gum” from the market temporarily, as the United States Food and Drug Administration looks more closely into the proliferation of caffeine-added products in the marketplace.
Alert Energy Caffeine Gum has sponsored Elliott Sadler’s #81 Joe Gibbs Racing Toyota in a pair of NASCAR Sprint Cup Series races this season, with plans for another.
A spokesperson for the company said today, however, that production and sales of the gum will be halted temporarily while the FDA clarifies its guidelines concerning caffeine-added products.
There is no word from Joe Gibbs Racing on how Wrigley’s decision may affect the Sadler sponsorship. (Godfather Motorsports)
