NASCAR and Goodyear have entered into a new multi-year agreement maintaining Goodyear’s role as the exclusive tire for NASCAR’s top three national series.
Goodyear also will be the title sponsor for the Cup race at Darlington Raceway in May 2023. Goodyear and NASCAR’s relationship dates back nearly 70 years and is one of the longest-running affiliations in any sport.
“From our manufacturing plants to offices around the world, racing is ingrained in our culture, and the importance of our relationship with NASCAR is reflected in the quality, performance and engineering we put into every Goodyear Eagle race tire,” said Richard J. Kramer, chairman, chief executive officer and president at Goodyear, in a statement. “Our performance on the racetrack plays an active role in the success of the sport and inspires the development of our consumer tires, fueling our commitment to take performance and innovation to the next level.”
Goodyear produces more than 100,000 tires for NASCAR’s top three series each year at Goodyear’s global headquarters in Akron, Ohio.
“Goodyear has been a trusted partner to the NASCAR industry since 1954, playing a critical role in our shared pursuit to deliver the best racing in the world,” said Steve Phelps, president of NASCAR, in a statement. “For more than 25 years, Goodyear Eagle tires have been the only component that connects the stock car to the racetrack. Our continued partnership will allow us to push boundaries and innovate our racing product for generations to come.”
