JR Motorsports announced today a key component of the company’s future with the addition of OneMain Financial and driver Elliott Sadler to its NASCAR XFINITY Series (NXS) program for 2016. Sadler will compete full-time for JRM next season and pilot the OneMain Financial Chevrolet Camaro in pursuit of the NXS championship.
In addition to its season-long primary placement, OneMain Financial will also receive associate branding on all JRM team cars for the full season. Crew chief duties and car number for the OneMain Financial Chevrolet Camaro are still being determined.
“We are very pleased to welcome OneMain Financial and Elliott into the JR Motorsports family,” said Kelley Earnhardt Miller, co-owner and general manager of JRM. “Elliott has raced a few times for us in the past, and now together with OneMain Financial, we’re thrilled to put together a championship-caliber team for him in 2016. Off-track, JRM is looking forward to developing a mutually beneficial partnership with OneMain Financial and one that will help further their brand.”
OneMain Financial has been helping people realize their financial goals and dreams since 1912. The company is a well-established sponsor in NXS competition and embarks on its 13th year in the sport and sixth year partnering with Sadler.
“We are delighted to continue our commitment to racing as one of the longest running primary sponsors in the NASCAR XFINITY Series,” said Mary McDowell, OneMain Financial CEO. “To say we are excited about partnering with JR Motorsports in 2016 is an understatement. Not only will Elliott Sadler continue to represent our brand while driving for us again, but JRM has a number of unique platforms and assets which will prove valuable to our employees, customers and brand.”
A veteran racer from Emporia, Va., Sadler has 14 victories to his credit across NASCAR’s top-three series. Sadler has been an NXS regular since 2011, twice producing runner-up finishes in the championship point standings (2011-12). Along with 10 victories at the NXS level, he holds 66 top-five and 144 top-10 finishes with 16 poles.
“It’s an honor to be in the position to represent JR Motorsports and OneMain Financial on and off the track next season,” Sadler said. “I’ve known Kelley and Dale Jr. a long time, and I respect their passion and desire to win in this business. I’m proud to partner with OneMain Financial and continue our longstanding relationship.”
Although 2016 marks Sadler’s debut as a full-time JRM driver, he’s certainly familiar with competing under the company’s banner. In 2010, Sadler made four starts for JRM in NXS competition, earning a best finish of seventh at Michigan International Speedway.
