Toyota’s 2014 entry into the NASCAR Camping World Truck Series will have a new look next season.
Longtime Toyota driver Kyle Busch helped unveil the new model year Tundra that will hit the track next season, showing off a blunt, redesigned nose to fans and media Thursday at NASCAR Contenders Live, a fan-driven event at Chicago’s Navy Pier.
The debut was another step in NASCAR’s push to achieve a more similar look to automakers’ road-going counterparts, but also a step toward greater brand identity.
Les Unger, the National Motorsports Manager for Toyota, said that the 2014 street model Tundra was not radically different from its production predecessor, but that new styling cues in the bumper and grille help distinguish it.
