Brandonbilt Motorsports (BMS) announced today that cryptocurrency meme coin LGBcoin.io (LGBcoin / $LGB) has signed on as the team’s full season primary partner for the 2022 NASCAR Xfinity Series (NXS) season.
The partnership marks the latest crypto outfit to back a NASCAR driver and team, a growing trend not only in motorsports but across all professional sports leagues. In 2022, BMS driver Brandon Brown will sport an eye-catching red, white, and blue livery with the logo and wordmark of LGBcoin aboard his No. 68 Chevrolet Camaro for all 33 races of the NXS season.
LGBcoin is a new, decentralized meme cryptocurrency similar to other meme coins and tokens such as Dogecoin and Shiba Inu, that has achieved a market capitalization of more than $300 million in less than six months. The patriotic coin dubbed “America’s Coin” aims to inspire positivity and unity, grounded in a strong belief of the American dream.
“We are thrilled to partner with Brandonbilt Motorsports and Brandon Brown for the 2022 NASCAR Xfinity Series season,” said James Koutoulas, LGBcoin HODLer and founder of Typhoon Capital Management. “Brandon is not only an incredibly talented driver, but also a thoughtful individual wise beyond his years. His commitment and singular focus on his profession is inspiring and his personal story is one that we can all be proud of—an American story of success and perseverance. Brandon is truly America’s Driver.”
“We are proud to support Brandon this season, to help him continue his American dream,” said Koutoulas. “If we do our job right, when you think of us, and you hear, ‘Let’s Go Brandon,’ you’ll think and feel, ‘Let’s Go America.’”
After securing funding from a portfolio of crypto related entities during the 2021 NXS season, Brown becomes the first NASCAR driver to land multiple crypto deals and distinguishes himself as an early attractor for meme and crypto partnerships.
“Having the financial support of LGBcoin is incredible, especially at such a pivotal time in our team’s growth as we work to build to the next level of competition,” said Brown. “From wondering if we would have the financial means to continue to compete, to my first major win (at Talladega no less), to becoming an unintentional meme, this past season was a rollercoaster. The support of sponsors like LGBcoin empowers us to be as competitive as possible and I’m looking forward to competing hard on the track in 2022.”
LGBcoin will make its racing debut aboard Brown’s No. 68 Chevrolet Camaro during the NASCAR Xfinity Series season opener at Daytona International Speedway on Saturday, February 19, 2022.
12/31/21 UPDATE:
Brandon Brown has announced a new full-season sponsor for the 2022 NASCAR Xfinity Series season. However, the sponsor has not yet been approved by NASCAR.
Late Thursday afternoon, a NASCAR spokesperson confirmed to Motorsport.com that the LGBcoin_io sponsorship for Brown has not yet been approved and the team “jumped the gun” in publicizing its announcement Thursday morning.
1/2/22 UPDATE:
We are very aware and appreciative of the process required to approve sponsors and paint schemes and would not attempt to circumvent that process.
Brandonbilt Motorsports submitted our most recent sponsors and paint scheme to NASCAR, following the standard approval process that we have undertaken many times before without issue. We received written approval on the sponsors from a NASCAR Racing Operations official on December 26, 2021. The team subsequently moved forward with an announcement only after being provided with this approval.
The sponsor approval was unambiguous–the first four words of the email from NASCAR state, ‘The sponsors are approved…’ The only feedback offered was related to minor graphic design changes to ensure legibility on the track at 170mph.
We will continue to work with NASCAR and look forward to resolving this matter and clearing the air as soon as possible.
