When three-time Supercar Champion Shane van Gisbergen left his native New Zealand and came to America to pursue a NASCAR dream he brought along some of his friends, including global technology company SafetyCulture.
SafetyCulture dipped its toe in the NASCAR waters as Trackhouse Racing’s Official Workplace Operations Partner in 2024, while also serving a full season as an associate partner and the primary sponsor in four of Van Gisbergen’s Xfinity Series races. SafetyCulture was also the primary sponsor when he drove in the Cup Series race at Daytona (Fla.) International Raceway in August.
Van Gisbergen likes seeing familiar faces around the NASCAR garage.
“I have got to meet so many new people in America that I now call my friends, but it is really nice to see SafetyCulture who has been part of my racing career in New Zealand and Australia join me over here,” said Van Gisbergen. “They have seen the power of NASCAR, and I know they plan to be at a lot of races and use this relationship with Trackhouse and myself to connect with our amazing fans in America and around the world.”
SafetyCulture will appear as the primary sponsor on Van Gisbergen’s Chevrolet at:
- Bristol Motor Speedway on April 13
- Talladega Superspeedway on April 27
- Texas Motor Speedway on May 4
- Kansas Speedway on May 11
- Michigan International Speedway on June 8
- Autodromo Hermanos Rodrigues in Mexico City on June 15
- Pocono Raceway on June 22
SafetyCulture is also expanding beyond its relationship with Van Gisbergen at Trackhouse Racing. It will appear as teammate Ross Chastain’s primary sponsor on his No. 1 Chevrolet at the Aug. 23 Cup Series race at Daytona (Fla.) International Speedway.
Chastain, a five-time winner in the Cup Series, finished second in the 2022 Cup Series season and is one of the most popular NASCAR drivers in the current field.
SafetyCulture explained the strategy behind the Van Gisbergen, Chastain and Trackhouse relationships.
“At SafetyCulture, we’re all about helping teams improve—whether that’s on the racetrack or the factory floor, said SafetyCulture CEO, Kelly Vohs. Trackhouse Racing is a prime example, using our technology to get better and move fast – all under pressure. We’re energized by this partnership and being a part of helping them win this season.”
