Sprint might not be Sprint in the near future, and if the company does want to keep its name, it might have to pay a pretty penny. If Sprint merges with T-Mobile, it is expected to adopt the T-Mobile moniker, according to the latest reports from CNBC.
Not only that, it looks like if the deal doesn’t go through because of regulatory hurdles, Sprint will have to pony up a hefty $2 billion to T-Mobile.
There are more indications that the T-Mobile brand will be the ultimate victor.
Sprint CEO Dan Hesse has admitted he is okay with not leading the combined company, and reports indicated eccentric T-Mobile CEO John Legere and his management team will be the new leaders.
But it’s been Sprint that’s been pushing the merger, not T-Mobile.
Sprint parent company SoftBank’s chief executive Masayoshi Son has
been touting the merger as a way to shake up the stale U.S. wireless industry.
(Latin Post)
