Target is expanding its sponsorship of NASCAR rising star Kyle Larson to include the majority of the NASCAR Nationwide Series season. During the season Target will feature its first-of-its-kind digital savings app, Cartwheel, on Larson’s #42 Chevy Camaro and firesuit.
This is Larson’s second season with Turner Scott Motorsports’ NNS program and first driving the #42 Chevy Camaro, where he competed in 2013 en route to NNS Rookie of the Year honors and an eighth-place finish in points. Cartwheel is a fun and easy new way to save at Target and allows guests to choose from hundreds of offers at Target stores nationwide.
These offers are readily accessible from mobile phones, and can be shared easily with friends on Facebook. And as guests use Cartwheel more, they earn the opportunity to access even more offers. Since its launch last May, more than 5 million people have signed up for Cartwheel and saved more than $43 million on their Target purchases.
