The 2014 season has been a year of up and downs for Jeb Burton, from losing his sponsor and his ride just weeks before the season started in Daytona to landing with ThorSport Racing for a few races, then full time to the rest of 2014, it’s already been quiet a year. Estes Express Lines today announced that it will serve as primary sponsor for ThorSport Racing’s #13 Toyota Tundra driven by Jeb Burton for the balance of the 2014 NASCAR Camping World Truck Series season, beginning with Friday’s Lucas Oil 200 at Dover International Speedway.
Estes’ president and CEO Rob Estes was the keynote speaker at an unveiling ceremony for the #13 Estes Toyota at the transportation company’s Richmond, Va., headquarters. Estes and other company leaders expressed widespread enthusiasm for their first motorsports program in the company’s 83-year history, anticipating the sponsorship will help Estes raise brand visibility to a national level, while aligning with stated company values of service, performance and family.
Burton, 21, is a second-generation stock-car racer whose father, Ward Burton won the 2002 Daytona 500 and whose uncle, Jeff Burton is a 21-race winner in the NASCAR Winston Cup Series. With shared roots in the small towns of rural southern Virginia, the Estes and Burton families are distant relatives.
The relationship between Estes and ThorSport Racing came as the result of a business growth opportunity shared among the freight provider and ThorWorks Industries, a conglomerate of diverse businesses including ThorSport Racing based in Sandusky and owned by Duke and Rhonda Thorson.
