Amazon.com Inc. and Warner Bros. Discovery Inc. are competing to broadcast a new package of NASCAR races, with the league trying to boost its overall revenue by bringing in more media partners.
The companies are vying with a third broadcaster for a package of between six and eight races during the summer months, according to people familiar with the matter who asked not to be identified discussing private negotiations.
Warner Bros. aired NASCAR on its TNT network until 2015. The company is interested in televising races that could fill a gap in its sports schedule during the summer months after the NBA season is over, one person said. It’s been planning to put an expanded slate of sports on its Max streaming service and will likely require subscribers to pay extra to watch.
Meanwhile, the racing league’s current broadcast partners, Comcast Corp.’s NBC and Fox Corp., are close to renewing their contracts, the people said. NBC and Fox currently pay about $820 million a year between them in deals that expire at the end of the 2024 season.
