JEGS, a leading online national retailer and distributor of high-performance aftermarket auto parts and accessories, will continue its sponsorship of Elite Motorsports in 2023. The ongoing partnership includes primary sponsorship for Troy Coughlin Jr.
JEGS has a longstanding relationship with Elite Motorsports and NHRA Championship Drag Racing. JEGS was sold in early 2022, and the new ownership group, Greenbriar, quickly recognized the valuable and powerful brand recognition the company receives through its affiliation with Elite Motorsports, which has become the largest professional team in the NHRA. The Elite fleet currently includes eight Pro Stock cars slated to compete in the NHRA Camping World Drag Racing Series season next season.
“Drag racing has been paramount to JEGS’ success since the beginning,” said Ralph Mondeaux, Vice President of Marketing for JEGS. “We want to continue to build on the powerful relationship that JEGS has with drag racers and fans as we enter a new era. It’s this connection to drag racing that allows our brand to thrive. We appreciate the loyal customers we’ve developed through drag racing over the years and want to demonstrate that appreciation in a tangible way by supporting the sport that made all of this possible.”
The Elite Motorsports Pro Stock team is also thrilled to welcome the return of JEGS to its championship-winning program.
“JEGS has been an outstanding partner for Elite Motorsports,” said Elite owner Richard Freeman. “We appreciate everything they contribute to our team as a whole, especially their sponsorship of Troy Coughlin Jr. He’s a great driver and we feel confident that he will continue to be a leader in Pro Stock with JEGS on his car in 2023.”
Coming off of his best-performing season in Pro Stock with two national event wins to his credit, Coughlin feels he has a bright future ahead of him, especially knowing that JEGS will continue to sponsor him in his pursuit of excellence in one of the most competitive categories in drag racing.
“I’m absolutely honored to carry on the tradition of representing one of the industry’s most beloved brands,” said Coughlin. “I love JEGS with all my heart and getting to wear the logo and represent the wonderful people who are a part of it has always been my dream. I’m going to give everything I have behind the wheel. Major thank you to the entire JEGS team for supporting us.”
