Joe Gibbs Racing announced in late December that Mars Wrigley would not sponsor Busch beginning in 2023, as the company exits the sport after 32 years as a sponsor of a race car, including 24 with the M&M’s brand.
“I’m good where I’m at, absolutely,” said Busch, who found a home at JGR 15 years ago, following his release from Hendrick Motorsports after three Cup seasons. “It would be nice to just have all the discussions out the window and have us ready to have something to announce.
“We’re very early in that game, so we’re not ready for that. Obviously, I’m good where I’m at, would love to stay, and hopefully all that works out.”
“In a new sponsor search, you would look for someone that is kind of around the same way. But anything is possible, and we’ll just have to see who that next company is.”
Could that sponsor potentially be a deal that includes Busch’s 6-year-old son, Brexton, who recently started racing?
“That has been talked about,” he said.
Busch and JGR should have two goals when looking for a new sponsor. The first should be to have a company take up as many of the 30 races as possible; the more races, the more time Busch can dedicate to activation with one company as the sole focus. He already has Interstate Batteries as a sponsor for six races per year.
The other goal should be to find a sponsor more in tune with Busch’s fiery personality. While Busch and M&M’s made their relationship work, his in-car radio is often not suitable for family listening, and there are other companies that could take advantage of his brash persona.
