NASCAR will utilize a new paint scheme concept for the July 15 All-Star Race at Bristol Motor Speedway, one which moves the car numbers backward on the vehicle toward the rear wheel.
The one-race experiment comes at the request of the teams, who will use the newfound prime real estate for sponsorship integrations. A rendering of the cars and numbers location is above.
NASCAR will ultimately take feedback from teams, sponsors and fans before deciding on any potential changes for the future.
— NASCAR.com —
UPDATE: The Athletic’s Jeff Gluck says the number will be in front of the rear wheel, but further back from it’s usual location.
Jeff Gluck✔@jeff_gluck
NASCAR has informed teams it will use a “new paint scheme concept” for the All-Star Race. The number is slid back to just in front of the rear wheel. This is the example they sent to teams.
ORIGINAL POST: Sports Business Journal’s Adam Stern reports that NASCAR may run cars at the All-Star Race with the number on the rear quarter panel, rather than the traditional door panel.
The consideration for NASCAR is to give sponsors more exposure on the side of the cars.
Adam Stern✔@A_S12
.@NASCAR is considering moving numbers to the rear quarter panel of the car for next month’s All-Star Race, as a first-time experiment for the Cup Series, per sources.
NASCAR’s K&N Series started experimenting with this in 2017 to see if it gives sponsors better branding.
Not everyone is a fan of the idea….
Dale Earnhardt Jr.✔@DaleJr
https://twitter.com/a_s12/status/1272665760503140364 …
Adam Stern✔@A_S12
.@NASCAR is considering moving numbers to the rear quarter panel of the car for next month’s All-Star Race, as a first-time experiment for the Cup Series, per sources.
