zone premium nicotine pouches, a new-to-market, tobacco-free and smoke-free experience for adult nicotine consumers, has partnered with Richard Childress Racing to sponsor Kyle Busch and the No. 8 team in the NASCAR Cup Series. zone will serve as the anchor partner for the two-time NASCAR champion.

zone premium nicotine pouches are a new extra soft nicotine pouch that delivers a premium tobacco-free and smoke-free experience for adult nicotine consumers. zone pouches are designed to prevent dryness for better comfort, deliver longer-lasting flavor and provide immediate nicotine intensity that is consistent from start to finish.

“Partnering with Richard Childress Racing, Kyle Busch and the No. 8 team is a natural fit for zone, whose demographic of adult nicotine consumers overlaps with NASCAR’s core audience,” said Rishi Dhingra, executive vice president of marketing for ITG Brands, the parent company of zone. “Kyle Busch and Richard Childress are true champions in every sense of the word, and we know they will do a great job representing zone.”

The partnership will kick off with Speedweeks at Daytona International Speedway in February. Busch will drive the No. 8 zone Chevrolet for all Speedweeks activities, including the Bluegreen Vacations Duels at Daytona on Thursday, February 15 (7 p.m. ET live on FOX Sports 1, MRN and SiriusXM NASCAR Radio) and the Daytona 500 on Sunday, February 18 (2:30 p.m. ET live on FOX, MRN and SiriusXM NASCAR Radio). Busch will drive the No. 8 zone Chevrolet in multiple races throughout the 2024 season.

The partnership will be enhanced with robust at-track hosting, marketing activation, strategic content, and marketing and communications plans.

“We are proud to forge a partnership in another new product category for NASCAR and are looking forward to helping zone build brand awareness and introduce adult nicotine consumers to their premium nicotine pouches,” said Torrey Galida, president of Richard Childress Racing.

Beginning February 5, zone will be available to 21+ age-verified adult nicotine consumers in select retailers across 12 U.S. markets.


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